Saudi Arabia's construction and building sector topped the list as the most attractive field at the “Land of Opportunities” zone at the Biban Forum 2025, organised by the Small and Medium Enterprises General Authority (Monsha’at).

The zone witnessed strong participation from entrepreneurs and investors, with active engagement covering more than 10,000 investment opportunities across 13 economic sectors.

The construction sector was followed by the information and communications technology (ICT) sector on the list. This trend reflects robust demand for infrastructure and real estate development projects, as well as the growing interest in digital transformation and technology-driven solutions, said a report by Saudi Press Agency.

The “Land of Opportunities” zone showcased a wide range of investment prospects offered by government and private entities, highlighting the depth and diversity of the Saudi economy. These opportunities covered sectors such as agriculture, manufacturing, education, entertainment, and health.

The zone also provided entrepreneurs with direct access to supply chains and facilitates the signing of agreements with partners from both the public and private sectors.