Marriott International has signed an agreement with Manarat Al Dheyafah Company for Real Estate to launch The Westin Abha, marking the hospitality group's debut in Saudi Arabia’s Asir region.

Scheduled to open in 2031, the hotel will be located in Jabal Thah Valley, offering easy access to Abha International Airport and the city centre.

The property is set to feature 464 guestrooms designed around Westin’s wellbeing-focused brand philosophy, complemented by wellness and lifestyle amenities.

The wider development will also include villas, chalets and extended-stay apartments, as well as restaurants, meeting spaces and event facilities.

“The signing of The Westin Abha marks another significant milestone in our continued expansion across Saudi Arabia, reinforcing the Kingdom’s strategic importance to Marriott’s long-term growth.,” said Karim Cheltout, Senior Vice President – Development, Middle East & Africa, Marriott International. “Abha’s distinctive climate, natural environment and growing tourism appeal make it a strong fit for Westin’s wellness‑driven hospitality philosophy, and we look forward to delivering a hotel that resonates with travellers seeking renewal, balance and connection to nature.”

“Collaborating with Marriott International to bring the Westin brand to Abha marks a significant step in our journey into hospitality development,” said Mr. Mohammed Al Nashwan, Chief Executive Officer, Manarat Al Dheyafah Company for Real Estate. “This project reflects our commitment to supporting the long‑term growth of the Asir Region while delivering a globally recognised, hospitality experience that complements Abha’s unique character and natural setting.”

Positioned in Saudi Arabia’s leading mountain destination, the project aims to cater to both leisure and business travellers while supporting the continued growth of tourism and hospitality in the Asir region. -TradeArabia News Service